What are the 7 C’s of communication

Conciseness is interconnected with the principles of concreteness and consideration. Courtesy In some texts courtesy is called consideration and in a way it refers to your B2B Email List good manners. While communicating the speaker or the writer should acknowledge his audience, so his message should show necessary respect to the recipients.





Effective communication is always: polite, friendly and unbiased. The speaker should not make any assumptions about his receivers and it would be advisable so he could show his appreciation for their time and attention. Courtesy is interconnected with the principle of completeness. Concreteness The message should be of such clarity that there is no space for misinterpretation. Your message should be backed by fact and figures from credible sources while the data used should be specific. Any vagueness should be avoided, hence all the words that have multiple meanings should not be used extensively. Concreteness is interconnected with the principles of clarity,









conciseness and consideration. Consideration Always consider the other part of the process – remember that your text is read by somebody else and needs to be easy to digest and decode. Put yourself in the position of the recipient and think about his experience with your message. Try to imagine your receiver, his knowledge, opinions, attitudes, values or even background. Make sure your message don’t bring negative emotions. Consideration is interconnected with the principle of correctness. Completeness Include all relevant information such as: contact names, dates, times, locations, web-sites, bibliography. Your recipient needs to obtain all the information that is related to your topic. You should make sure that there are no missing parts, meaning your message should not look incomplete and it should be easy to follow your line of reasoning. Completeness is interconnected with the principles of clarity and courtesy.